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What information should I include in my profile program description?

Use your Program Description to highlight your expertise, values, and commitment, giving buyers a clear reason to connect with your breeding program.

Overview

Your Program Description is limited to 2,000 characters, making it essential to be clear, concise, and compelling. This section is your chance to show buyers why they should connect with you.

What to Include

1. Establish Your Expertise

  • Briefly share your breeding experience and background.
  • Include certifications, achievements, or training that build credibility.

2. Share Your Philosophy and Values

  • State what makes your approach unique.
  • Highlight your focus on health, temperament, breed standards, and ethical practices.

3. Highlight Your Breeds

  • List the breeds you work with.
  • Share what you love about them and why they make great companions.

4. Showcase Your Breeding Program

  • Summarize how you select pairs, support health, and ensure socialization.
  • Emphasize care, environment, and puppy development before going home.

5. Commitment to Buyers

  • Assure buyers of ongoing support and education.
  • Position yourself as a long-term resource for their puppy’s life.

How to use AI to generate a compelling program description

Key Takeaway

An effective Program Description balances expertise, philosophy, breeds, program practices, and buyer support — all in a concise, authentic voice. Thoughtful wording within the character limit helps you stand out and build trust with potential buyers.