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How does the TellTail matching algorithm work?

TellTail’s algorithm curates introductions by matching buyer preferences with accurate breeder profiles and litter records, creating stronger, trust-based connections.

Overview

TellTail is not a listing service. Instead of browsing ads for puppies, buyers are matched with Certified Breeders through our curated algorithm. This process ensures better-fit connections between responsible breeders and serious buyers.

How Matching Works

1. Buyer Preferences

  • Buyers create a profile with their preferred breed(s), location, budget, and timing.
  • They also indicate preferences like puppy size and transport options.

Buyers verify their emails and sometimes phone numbers. Buyers are real humans who opt into matching. TellTail does not guarantee buyer engagement or sales once matches are made.

2. Breeder Profiles

  • Breeders maintain public profiles that highlight their program, values, and experience.
  • Behind the scenes, breeders also enter accurate litter records (current, expected, and planned). Buyers don’t see this detail, but the algorithm uses it to improve matches.

3. Algorithm Matching

  • TellTail's system compares buyer preferences with breeder data.
  • Key factors include breed, availability timing, location, pricing range, and transport flexibility.
  • The more accurate and complete a breeder’s records, the stronger their matches will be.

4. Introductions

  • When a match is made, both the breeder and the buyer receive curated introductions via email.
  • Both breeders and buyers can reach out to each other directly, but breeders are encouraged to respond first, in a timely manner, and nurture each buyer lead.

Key Things to Know

  • No Listings: Buyers don’t browse puppies; they connect with breeders through matches.
  • Accuracy Matters: Keeping litter records up-to-date improves the quality of your matches.
  • Real Buyers: All TellTail buyers verify their emails (and sometimes phone numbers) before being matched.
  • Breeder Control: You decide how and when to follow up with leads.

Takeaway

The TellTail algorithm uses accurate breeder records and buyer preferences to create curated, trust-based introductions — helping breeders connect with serious, verified buyers without posting individual puppy listings.