How do I nurture my TellTail buyer leads?

Overview

Every TellTail lead is a real human who has verified their email (and sometimes their phone number) and opted in to be matched with breeders. However, TellTail cannot control a buyer’s response rate or willingness to engage. Success depends on lead nurturing — and ultimately, a buyer's decision whether or not to do business with you.

Why Lead Nurturing Matters

• Builds trust and credibility with potential buyers.
• Educates buyers about your breeding practices and puppies.
• Increases the likelihood of successful matches and referrals.
• Reinforces that you care about finding the right homes, not just making quick sales.

Best Practices for Nurturing Leads

1. Respond Promptly

• Aim to reply within 12–24 hours.
• Keep your first email short, personal, and welcoming.

2. Use Email First

• Even if some buyers provide verified phone numbers, email is the recommended first contact method.
• Many buyers find unexpected text messages alarming or invasive, while email feels more professional and comfortable.

3. Follow Up Consistently

• Don’t give up after one message.
• Send 2–3 follow-ups over a couple of weeks unless the buyer asks you to stop.

4. Personalize Communication

• Acknowledge the buyer’s preferences and questions.
• Share relevant details about your program, puppies, and care practices.

5. Provide Value

• Share helpful resources (puppy care tips, breed info, social media links).
• Educate buyers on what makes your program unique.

6. Stay Professional and Patient

• Avoid being pushy — focus on building a relationship.
• Respect that some buyers are just starting their search and may take time to respond.

Takeaway

TellTail provides real, verified, opt-in buyer leads, but breeders must actively nurture them. Use email as your primary outreach tool, follow up consistently, and focus on building trust. By combining patience, professionalism, and thoughtful communication, you increase your chances of turning leads into lasting matches.