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How can I use TellTail to build a waitlist for my breeding program?

Use your year-long TellTail membership to build a waitlist by adding planned litters, nurturing leads, and engaging buyers for long-term success.

Overview

TellTail isn’t just for selling a current litter — it’s designed to support long-term breeder success. With a year-long Pro Membership, you can use TellTail to collect interest and build a waitlist for upcoming or planned litters, ensuring steady demand for your puppies.


Step-by-Step: How to Build a Waitlist

1. Keep Your Profile Complete and Up-to-Date

  • Fill out your Program Description, add strong photos, and include your Certified Breeder Badge.
  • A professional, authentic profile attracts buyers who are willing to wait for your puppies.

2. Add Planned and Expected Litters

  • Even if you don’t have puppies on the ground, enter Planned Litters or Expected Litters.
  • The algorithm uses this info to match you with buyers at the right stage of their puppy search.

3. Nurture Buyer Leads

  • Buyers matched to you may be looking for a puppy now or in the future.
  • Use email as your first contact method to introduce yourself and learn about their timeline.
  • Keep communication friendly, consistent, and informative — many buyers will wait if they feel connected to your program.

4. Maintain Ongoing Engagement

  • Share updates about upcoming breedings, pregnancy confirmations, or litter announcements.
  • Offer resources (care tips, breed info) so buyers stay engaged while they wait.

5. Track and Organize Your Waitlist

  • Use your TellTail account to manage leads, note timelines, and flag buyers who are specifically waiting for your next litter.
  • Following up regularly ensures buyers stay committed to your program.


Why a Waitlist Matters

  • Reduces pressure to place entire litters immediately.
  • Creates steady, predictable demand.
  • Attracts more committed buyers who value your program and breeding practices.

Takeaway

 

Your TellTail membership isn’t just about a single litter — it’s a long-term tool for building relationships. By keeping your profile active, entering planned litters, and nurturing leads over time, you can grow a waitlist that ensures your puppies are placed with the right families when they’re ready.