How can I keep momentum when I don’t have puppies available?

Overview

Not having puppies on the ground doesn’t mean you have to pause your program’s visibility. TellTail and your own channels can be used to stay engaged with buyers, build credibility, and maintain interest, ensuring you have demand ready when your next litter arrives.

Ways to Stay Visible and Engaged

1. Add Planned and Expected Litters

• Keep your TellTail profile active by entering Planned Litters (future breedings) or Expected Litters (confirmed pregnancies).
• Buyers matched to you can join your waitlist for future availability.

2. Share Educational Content

• Provide value by sharing articles, tips, or resources about breed care, training, nutrition, or health.
• This positions you as an expert and keeps buyers engaged even while waiting.

3. Stay Active on Social Media

• Post updates about your dogs, daily care, and behind-the-scenes of your program.
• Share milestones (health tests, training progress, community involvement) to highlight your ongoing commitment.

4. Engage Leads Regularly

• Keep in touch with existing leads through email.
• Share program updates, upcoming breeding plans, or resources to help them prepare for a future puppy.
• Even a simple monthly update keeps your name top-of-mind.

5. Highlight Your Program Values

• Use your downtime to talk about your breeding philosophy, health testing, and the qualities that set your program apart.
• Buyers are more willing to wait when they see your dedication to responsible breeding.

Takeaway

Momentum doesn’t stop when litters aren’t available — it shifts to education, engagement, and visibility. By updating your TellTail profile, staying active on social media, and nurturing buyer relationships, you build anticipation for your next litter and ensure demand is waiting when puppies are ready.