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How can I influence TellTail's matching algorithm with accurate litter records?

Accurate litter records power TellTail’s curated matching algorithm, helping breeders connect with the right buyers without ever creating puppy listings.

Overview

TellTail is not a listing service — breeders do not create “ads” or “listings” for individual puppies.

Instead, TellTail is a curated matching service where breeders maintain a public profile and provide accurate program and litter information. Our algorithm then uses this data to connect you with buyers whose preferences align with your program.

Accurate litter records are the foundation of this process. Keeping them up to date helps us generate better-quality matches and ensures buyers connect with breeders who truly meet their needs.

Why Up to Date and Accurate Litter Records Matter

  • Streamlined Matching: Detailed litter information allows our algorithm to match you with buyers based on breed, timing, location, budget, and transport preferences.

  • Better Buyer Experience: Buyers don’t see your litter details directly. Instead, our system uses that information to create meaningful introductions with you.

  • Trust and Transparency: By keeping your records accurate, you improve match quality, reduce wasted time, and build credibility with buyers.

Types of Litters in TellTail

  • Current Litter: Puppies already born and available. Most breeders will select a go-home date that relfects the litter's 8-week birthday. (Tip: Stop accepting leads once they are all reserved.)

  • Expected Litter: Puppies from a confirmed pregnancy. Use an estimated go-home date ~8 weeks after due date.

  • Planned Litter: Puppies you plan for the future. No confirmed pregnancy yet, but you can collect early interest. Use your best guess for an estimated go-home date.

What Information to Include

For each litter, provide accurate details on:

  • Breed
  • Expected adult size
  • Estimated go-home date
  • Price range (buyers do not see if prices are flexible, but it helps our algorithm)
  • Transport availability (flight nanny, ground shipping, etc.)

Takeaways

TellTail breeders don’t post listings — they maintain profiles and accurate litter records so our curated matching algorithm can do its work. The more precise your records, the more likely you’ll connect with buyers who are a great fit, leading to stronger matches and lasting relationships.